About JIA LATAM

We build
what nations
stand for.

A production and operations partner specialized in positioning governments, countries, and destinations on the international stage.

Founded 2018 · Madrid
Discipline Production · Operations · Country Branding
Reach 12+ countries · 4 continents
Languages EN · ES · PT · JP
Offices Madrid · Dubai · San Salvador

We don't just produce events. We produce presence. The kind that puts a country on a stage and keeps it there long after the lights go down.

JIA LATAM · Operating Philosophy
What We Do

Fairs · Pavilions · Stands · Audiovisual · Government · Logistics · Talent · Activations

How We Work

Three non-negotiables.

The principles that hold across every project, no matter the country, scale, or stakeholder.

01 / 03

Execution over promises.

We measure work by what gets delivered — pavilions built, delegations moved, footage shipped, deadlines hit. Polished decks don't matter on day one of a fair.

02 / 03

Real-time problem solving.

Customs delays, last-minute speakers, broken equipment, weather. Our value is that the problem doesn't reach the client. We solve it on the floor, in the moment, with the people who are there.

03 / 03

International, hands-on.

We work in three continents and speak the languages — but we are not a remote agency. Senior staff travels with the project. The person who sold it is the person on site.

Where We Work

Twelve countries. Four continents.

🇸🇻 El Salvador
🇬🇹 Guatemala
🇨🇴 Colombia
🇲🇽 Mexico
🇧🇷 Brazil
🇺🇸 United States
🇪🇸 Spain HQ
🇮🇹 Italy
🇫🇷 France
🇬🇧 United Kingdom
🇯🇵 Japan
🇦🇪 UAE
Selected Clients

Trusted across six categories.

International Pavilions

Expo Japan 2025 · Expo Milano 2015 · Expo Dubai 2020 · FITUR Madrid · ANATO Bogotá · WTM London

Government & Diplomacy

El Salvador Tourism · Guatemala Tourism · Foreign Ministry Delegations · First Lady Office · CASATIC

Major Expos & Fairs

FITUR 2025 · ANATO 2024 · WTM 2023 · Expo Japan · ITB Berlin · IMEX Frankfurt

Sport & Culture

ISA World Surfing Games · Surf City El Salvador · 29 Festival de Málaga · World's 50 Best

Audiovisual

Casa de Mar · Todos Nacemos · Documentary Productions · Brand Films

Brand Activations

International Brands · Hospitality Groups · Spirits & Lifestyle · Tech Launches

Recognition

Honored to be counted on.

Trust is our most important credential. The list below will grow as JIA LATAM continues to be recognized for its work — by the institutions, governments, and brands we partner with.

2025 Official Producer · FITUR Pavilion
2024 Selected Vendor · Government of El Salvador
2023 Production Partner · ISA World Surfing
More to be announced

A team that
shows up.

JIA LATAM is a multinational, multilingual team built around a simple idea: the people who plan the project should be the people on site when it happens. Senior producers travel. Field coordinators speak the local language. The supplier network is held together by relationships, not procurement portals.

We work across Latin America, Europe, and Asia. We have permanent presence in San Salvador, Madrid, and Dubai. We move fast across borders because most of our work moves with us — three of our five most recent projects involved customs clearance in two countries and a same-week press call in a third.

If you're looking for a partner that can write the proposal, build the pavilion, train the hosts, route the trucks, edit the documentary, and answer the phone at 11pm before opening day — that's the team.

Multilingual Bicultural Owner-operated On-site senior staff 24/7 during projects
Let's Work Together

Ready to position your nation.

Whether you represent a government, a brand, or an institution — let's talk about how JIA LATAM can bring your presence to the world stage.